5C New iPhone announcement, this time to show the customization of iOS 7

The commercial launch of the iPhone 5C will occur on September 20, tomorrow. Hence, Apple has started a few days before an intense advertising campaign with various television commercials. It has been just two days since we had access to the first and the Cupertino firm offers a new video advertising, this time in which is reflected the colorful graphical interface customization iOS 7.

The TV ads are a powerful marketing tool. The clip, of short duration, is conducted to show the images in short sequences most outstanding and eye-catching product. Apple knows very well this strategy and launched its new product to be viewed by millions of people a few days before its commercial release.

Design and system, the symbiosis

The first video in the series focused on showing the finish, the design and the colorful variety of the plastic housing that the new iPhone will look 5C. This time the objective of the new clip is similar because it is closely related to the variety of colors that can be purchased on the model. And, as announced by Apple in the launch event, the new iPhone 5C will have a GUI with a tone that will go to match that of the frame itself . Thus, the model with yellow housing has a beige background and other elements of the graphic layer, just as happens with other colors (pink, white, green and blue). Equally important is what the video shows other elements that enhance the system, such as the parallax effect, 3D desktop emulation which in perspective shows the icons according to the movement system of the phone.

Launch in Spain

The rest of the details you can see yourself in the video below. As for the date of marketing, 5C iPhone will be available in selected markets from September 20. However, the model does not come that day to the Spanish market. As we saw in the launch event, Apple has relegated Spain to second row , as the team will not be in stores until December and will also at a price of 599 euros free.