The iPad Air appears in his first TV ad

After his presentation on Tuesday, we can see the first TV ad for the new iPad Air. Pencil Titled, users can see the new Apple tablet, which the company says is "lighter, stronger and leaner." In addition, the company has chosen toBryan Cranston, star of the series Breaking Bad, for giving voice to the first announcement of the iPad Air.

Apple introduced the world to two new iPad models on Tuesday from its headquarters in Cupertino (California). The fifth generation Apple tablet is called iPad Air , a new tablet which both the design and the interior have been improved. In addition to the videos that the company showed during the presentation for attendees saw how this fifth generation, the company has presented the first official announcement for television.

In this ad, entitled Pencil, the company compares the new tablet with a stylus (as the title of the ad), not only for its thinness but also because the new iPad can do the same things that are done with a pencil. "It can be used to start or finish a poem a symphony. It has transformed the way we work, learn, create, share ... Used to illustrate, solve and think new things, "says the ad.

Finally, this pencil tucked behind the replacement iPad Air "lighter, more powerful, thinner". In addition, one of the particularities of this announcement is that the company has chosen as one of the narrator best known actors in recent months. It is the star of the hit series Breaking Bad, Bryan Cranston.

A7 Processor and Retina Display

The new Apple iPad Air features a new design, which is closer to the design that Apple chose for the iPad mini. The tablet thickness is 7.5 mm and incorporates a bezel 43% thinner compared to earlier models, despite having 9.7-inch Retina display. He has also reduced his weight by 28% compared to the iPad in April, despite reaching only 469 grams.As for the colors, besides the usual black and white, the iPad Air will be available in gray.

Its screen, as usual, includes Retina technology with resolution 2048 x 1536 pixels and 264 ppi density. In addition, the iPad Air has improved with the new A7 processor, already included in the iPhone 5s with M7 motion coprocessoran iSight camera 5 megapixel main camera and HD front where the company has built larger pixels.

The new iPad Air will go on sale on November 1 from 479 euros, which is the base model with 16 GB of memory and WiFi connection only. The top model will be priced at 749 euros.