Sony Mobile plans to send 65 million Sony Xperia devices in fiscal year 2014, 55 percent of the 42 million expected to send in the current fiscal year. The Japanese company has in mind to offer more phones with Qualcomm Snapdragonprocessor and lower price models with MediaTek and bring to market the first smartphone with OS Firefox.
The company Sony wants to lead the smartphone market. While their great rivals, Samsung and Apple, will make it difficult, Sony Mobile believes in the potential of their Sony Xperia range, especially after the arrival of Z Xperia, Xperia Xperia Z and Z1 Ultra, the latest addition to this range and market. Sony has plans for next fiscal year are very positive.
According to sources in the supply chain consulted by Digitimes , Sony Mobile plans to send Xperia devices 65 million for fiscal year 2014, ie, which runs from April 2014 to March 2015. This figure would represent a 55 percent over the forecast set for the current fiscal year.
In addition, Sony Mobile also plans to release more orders from companies OEM / ODM based in Taiwan, as Arima Communications, Compal Communications and Foxconn / FIH Mobile. Each of these three suppliers will have orders for two to four models of the company Sony Phones for the next fiscal year, according to sources, who also claimed that terminals combine orders received by the MDGs, based in Taiwan, from provider based in Japan are likely to grow more than 50 percent in fiscal year 2014.
Snapdragon Processors and Firefox OS
Another of the strengths of Sony Mobile strategy for next fiscal year has to do with the components and the operating systems that include their models of smartphones. For one, the company will release smartphones with Qualcomm Snapdragon processors but also launch models to expand its offerings with MediaTek processors.
As for OS, Sony Mobile will also assume responsibility for the midrange smartphones Android but in 2014 launched itsfirst smartphone operating system Firefox also to reach emerging markets.
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