Wednesday 23 October 2013

Sony wins sales using MediaTek chipsets manufactured

Although we did not know in Spain, the Sony Xperia Sony C is placing a clear victory that has a very clear justification, and then developed. Incorporates a MediaTek chipset, which seems "unthinkable" for our lands, but it seems that the Japanese company has come out this strategy as we planned. The Sony Xperia C accumulates one million units sold in just three months.

As was already mentioned in the introductory lines, the Sony Xperia C has reached the million units sold in just three months of shelf life of the equipment. This device from Sony, has a characteristic point calling attention to the other smart phones from this manufacturer, and is incorporating a chipset made by MediaTek instead of one manufactured by Qualcomm. The strategy with this team, it seems, is giving good results to the Japanese company that has succeeded in reducing costs also reduce the sales price, which results in these sales.

The MediaTek SoC has allowed cheaper production costs Sony

With the Sony Xperia C has pursued a very clear strategy. It is a smartphone-oriented markets such as China and India, and aim to develop this team was primarily reach a cheaper price than we are accustomed to Sony devices. Among the components of this device, the Sony Xperia C, we can find a 5-inch qHD screen that "feeds" on the 2330 mAh battery.Moreover, we found a 1GB RAM, and internal storage section memory of 4 GB. These two figures show, along with its 8-megapixel main camera, we're not dealing with a top-end smartphone, but with more "average".
But, the two fundamental aspects of this terminal, and they probably have made ​​them successful in this way, are their ability to hold two SIM cards at once, something very pleasant in the Chinese market, and especially the SoC MediaTek incorporating.This chipset also incorporate a quadcore processor 1.2 GHz, is significantly cheaper than its equivalent in Qualcomm, which results in lower cost of production, and finally a lower selling price. For this reason, the Sony Xperia C has sold a million units in just three months. Source.

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