The sharp turn that Apple made in the month of September, weeks before to sell the brand new iPhone 5S with A7 processor 64-bit, has not sit well with competition, the American manufacturer Qualcomm. Or, at least, one of its executives.
And this story has two parts. The first are statements of Anand Chandrasekher, vice president and head of marketing for Qualcomm, which did not hesitate to qualify the new A7 chip with 64-bit technology that mounts the iPhone 5S and iPad Air as "a marketing gimmick" .
Specifically, he said that "I think [with A7 chip in Apple] are doing a marketing gimmick. The benefit to the consumer of that chip is zero ". Harsh words it seems that the benchmark of performance are very keen to endorse them , but hey, as they say, "to taste the colors." Yes, unfortunately for Anand, the thing was not there.
And so, after his words, Qualcomm makers believed advisable to step out and declare publicly that "Chandrasekher Anand's comments about the performance or the benefits of [chips] 64 bits were not accurate." And it must be remembered that, precisely in Qualcomm are working against for having prepared the sooner its own Snapdragon 64 bits, so the blunder of his executive was epoch-making.
Such, it seems confirmed that Anand Chandrasekher has been relieved of his duties, relocated to another part of the company and, in the words of a spokesman for Qualcomm, "now handles certain business-related initiatives." We do not know what initiatives are today but Anand has already been removed from the main page of the company and, if much not mistaken, smells when Nintendo began to make 'paper birds' the creator of Virtual Boy in the 90.
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