Monday 7 October 2013

The Microsoft Surface Pro 2 oddly exhausted

Or marketing campaign? Actual sales? Only Redmon offices really know if what has happened with the tablets Surface 2 and Surface Pro 2 has been that so many pre-sales have fallen to zero in the stock, or may be a subtle marketing strategy to see future users that it is a device with full guarantees to compete in the market against their rivals.

The reality is that right now, both Surface 2 and Surface Pro 2 no longer available to be ordered. Given this situation, and because he remembers moments spent with Microsoft and their "sales success" before reaching even to the market, the question arises again about what all it is a business strategy with very limited stock in quantity to tell the world that its products have been sold out in record time.
While the design of the tablets is not very different from its predecessors, Microsoft has made changes that can be quite interesting. Specifically, new processors along with increased battery life, which was one of the main complaints I had about the tablet Surface Pro 2.

A real change

Regardless of all the speculation about whether pre-sale orders are real or not, or if the amount offered for sale has been minimal, the present reality indicates that although the design of the tablets was very good, did not sell very well , so maybe Microsoft has managed all these aspects definitely change with the new devices.
The Surface Pro 2 is much more powerful than her traveling companion, and it is aimed at the professional sector and therefore has a higher cost, as explained in a conference Panos Panay, vice president in charge of product . With respect to Surface 2, the Redmond giant is aiming to be their new flagship, being the least powerful and most affordable of its range of tablets.
With all these issues, and strategies, who knows, Microsoft intends to leave behind the ghosts of Surface RT. Until they are available in the market and have a logical path between users, all be speculation about the actual sale of these two tablets.

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