Monday 2 September 2013

Windows Phone in Europe rises to 8.2%, BlackBerry still fall

Microsoft's operating system for mobile live sweet few days. According to the consultancy Kantar share this OS up to 8.2% in sales of smartphones in the top five European markets until July of this year, representing a record. These data collected in Worldpanel ComTech report, it is clear that the role of Nokia and especially Lumia 520 model have been key to the results.

In the UK, France or Germany one in ten smartphones sold have been a Lumia 520. Meanwhile BlackBerry continues its journey through the desert with the same market share of 2.4%. Delicate situation with the firm for sale and full segregation in order to give out to a secluded operating system sees as competition goes to his beard.

Nokia Lumia 520, the star

Recall that the Nokia Lumia 520 was released in the last Mobile World Congress in the hands of Stephen Elop himself as input model with good price and high performance. Although the firm launched in that sample different models somewhat overshadowed the potential of this terminal for many means and especially for the company that was struggling to pass well to the media, was the quintessential strategic product of the firm , as has been endorsed with the results just described.


If we enter the detail, from June to July rose from Windows Phone 5.9 to 8.8% in Germany, 8.6 to 9.2 in the UK, from 9 to 11 in France and 1.4 to 1.8% in Spain. In Italy maintained with 7.8%. In the U.S. down 4 to 3.5%, BlackBerry who historically dominated this market has now 1.2%, while China is where are things worse for Microsoft, as the market share has dropped from 4.9 to 1.4% .

On his own account

The news source also ensures that Windows Phone growth in Europe depends not take customers to Android or IOS, since only 27% of users of these operating systems change the system arise. Also if they do what they usually do to his closest rival, ie Windows Phone is getting customers who want authentic and genuine Nokia mobiles, who needless to say is the main supporter of this system. Both HTC, as LG and Samsung, also with WP models in its portfolio, have not pushed as much as the Finns. Now it seems that with the arrival of Chinese manufacturers is a new window for Windows Phone, as both brands have repeatedly stated to be open to push Windows Phone.

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