Following the purchase of Nokia PureView technology disappear

Nokia, as such, no longer exist. The acquisition by Microsoft will be a big change. To start the Nokia brand will be removed from all terminals manufactured from 2014. However, it will not be the only suppression. Samuli Hänninen's words, one of the developers of the technology PureView presage that Americans also "bear" the name PureView, in relation to the next camera models. Negotiations between Nokia and Microsoft, which ended on September 3 with the official announcement of purchase, were not to agree to a merger. It is a Microsoft acquisition and as such impose its law on the Nokia mobile division. A law, failing to close the signing of the contract, it passes without that once marked the beginning of a new stage of Nokia in the smartphone market.

An identity that will fade down the road

Microsoft, except the name Lumia erase all traces of Nokia. The most important and decisive step was the removal of the Nokia brand terminals the next year. However, it will not be the only sign of identity will be lost along the way.

In an interview with Samuli Hänninen, vice president of software management for smartphones Nokia, some of their answers hide a double meaning. And is that the question of what will happen to the project PureView, that it was released in 2010 with the Nokia 808 and subsequently transferred to the Nokia Lumia, his words are somewhat enlightening . Reading between the lines could determine that the arrival of Microsoft eventually suppress the PureView development program. At first this seems to be forwarded only to the elimination of the reference of this so famous photographic technology has made ​​the Nokia Lumia 925 and, especially, the Nokia Lumia 1020 . And it Hänninen indicated for the official blog mark the most important is the work done and not what they call it. This clever remark was preceded by another wink after noting that the Nokia Lumia 720 was the first to integrate some of the improvements PureView own, although the reference to the firm's proprietary technology never appeared in the model.

Microsoft decides

Microsoft is expected to remove all references to PureView, a name that seems doomed to oblivion. However, common sense suggests that Microsoft will continue to pursue the significant progress in the field of photography in smartphones launched by Finland, but from next year under another name itself. Otherwise it could be a mistake of stratospheric dimensions given the interest aroused PureView camera among users.